The company was formed in 1972 as a partnership between Marc Veeneman and Al DiSanto, who sold his ownership to Diane Veeneman in 1976. A 1982 reorganization created Marcal Systems Corporation, which was renamed Great Lakes Fund Solutions in 2011, the year the company’s current CEO, Mark Lancaster, purchased the company.
Our first investor services outsourcing for an alternative asset manager began in 1976 for the Four Seasons Commodity Fund of Heinold Asset Management. This started the company’s accumulation of deep technical expertise in alternative investment fund administration and transfer agency. We set a trend in the financial services industry in 1999 when we created a secure, web-based portal.
Today we support both public and private alternative and direct investment programs. Our expertise is still technology and clerical support, but we now extend that support beyond the back office to advance the marketing objectives of fund sponsors and other securities issuers.