Direct investment sponsors of real estate and oil and gas production funds spoke to Great Lakes Fund Solutions of the need for a streamlined fund showcase data room to engage with independent broker dealers and financial advisors.  “Too cluttered”, “difficult to use” and “not enough data to assist with the sales effort” are among the comments that motivated the creation and launch of Fund Showroom (

Fund Showroom serves the intermediary-driven, direct investment space with a sleek and effortless user experience.  Users are defined according to their role and the Web site displays the appropriate content, giving due diligence officers at broker/dealers and independent financial advisors secure access to:

– product videos
– Webshow recordings
– slide presentations
– PDF and other documents

Over time Fund Showroom has potential to vertically integrate with industry service providers. Progress is already being made in that direction.

Great Lakes Fund Solutions is thrilled to be actively developing FundShowroom to fill specific client needs and opportunistically respond the evolution of the direct alternative investment industry.

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